{
  "creator": [
    "Bakhshi, Savita",
    "Baker, Anna"
  ],
  "date": [
    "2011-08-26"
  ],
  "description": [
    "The aim of the present study was to investigate British Indian men  and women’s perceptions of Indian physical appearance ideals and related  attributes. Eight semi-structured interviews with men and women were  conducted, and the data were analysed using Interpretative  Phenomenological Analysis. Four themes emerged from the data: 1)  Cultural similarities and differences in physical appearance, 2) Gender  differences in pressure experienced, 3) Improving physical appearance  for marriage, and 4) Factors influencing appearance pressures. The  findings indicated that participants perceived few cultural similarities  in the Indian and Western standards for physical appearance.  Internalisation of Indian body ideals (including fair skin and slimness)  were linked to finding a suitable partner for marriage for women, and  this pressure was largely perceived to be influenced by maternal  encouragement and the media. The results indicate that gender is  influential in determining the physical, psychological and social  implications of attempting to conform to the cultural physical  appearance ideals and related attributes."
  ],
  "format": [
    "application/pdf"
  ],
  "identifier": [
    "https://ejop.psychopen.eu/index.php/ejop/article/view/144",
    "10.5964/ejop.v7i3.144"
  ],
  "language": [
    "eng"
  ],
  "publisher": [
    "PsychOpen GOLD / Leibniz Institut for Psychology (ZPID)"
  ],
  "relation": [
    "https://ejop.psychopen.eu/index.php/ejop/article/view/144/144.pdf"
  ],
  "rights": [
    "https://creativecommons.org/licenses/by/3.0"
  ],
  "source": [
    "Europe’s Journal of Psychology; Vol. 7 No. 3 (2011); 458-486",
    "1841-0413"
  ],
  "subject": [
    "Appearance ideals",
    "British Indian",
    "marriage",
    "qualitative",
    "skin colour"
  ],
  "title": [
    "'I think a fair girl would have better marriage prospects than a dark one': British Indian adults´ perceptions of physical appearance ideals"
  ],
  "type": [
    "info:eu-repo/semantics/article",
    "info:eu-repo/semantics/publishedVersion"
  ]
}