{
  "creator": [
    "Myszkowski, Nils",
    "Storme, Martin"
  ],
  "date": [
    "2012-11-30"
  ],
  "description": [
    "To further understand why a consumer’s choices are influenced by the aesthetic value of products (Hollins & Pugh, 1990; Bloch, 1995; Schmitt & Simonson, 1997), individual differences in design-driven consumer choices must be investigated. Previous empirical work suggests that the extent to which one pays attention and is responsive to the aesthetic value of products (Bloch, Brunel, & Arnold, 2003) and Openness to experience (Sharpe & Ramanaiah, 1999) are both linked with materialism. This study aims to provide new elements to understand why consumers choose and value well-designed products, using the framework of the Big Five model of personality (John & Srivastava, 1999; McCrae & Costa, 1999), focusing more particularly on Openness to experience. 158 adult participants completed the Centrality of Visual Product Aesthetics questionnaire (CVPA; Bloch, Brunel, & Arnold, 2003), along with the Big Five Inventory (BFI; John, 1990; John & Srivastava, 1999). As hypothesized, personality significantly predicted the individuals’ tendency to prefer products with a superior design. More specifically, every subscale of the CVPA was significantly negatively correlated with Openness to experience. Implications, limitations and potential uses of these results in marketing are discussed."
  ],
  "format": [
    "application/pdf"
  ],
  "identifier": [
    "https://ejop.psychopen.eu/index.php/ejop/article/view/523",
    "10.5964/ejop.v8i4.523"
  ],
  "language": [
    "eng"
  ],
  "publisher": [
    "PsychOpen GOLD / Leibniz Institut for Psychology (ZPID)"
  ],
  "relation": [
    "https://ejop.psychopen.eu/index.php/ejop/article/view/523/523.pdf"
  ],
  "rights": [
    "https://creativecommons.org/licenses/by/3.0"
  ],
  "source": [
    "Europe’s Journal of Psychology; Vol. 8 No. 4 (2012); 641-650",
    "1841-0413"
  ],
  "subject": [
    "marketing",
    "design",
    "personality",
    "five-factor model"
  ],
  "title": [
    "How Personality Traits Predict Design-Driven Consumer Choices"
  ],
  "type": [
    "info:eu-repo/semantics/article",
    "info:eu-repo/semantics/publishedVersion"
  ]
}