{
  "creator": [
    "Taillard, Marie",
    "Glăveanu, Vlad"
  ],
  "date": [
    "2012-11-30"
  ],
  "description": [
    "In this interview Dr. Taillard discusses her interest and ongoing research in the areas of marketing, consumer behaviour and creativity. She considers how academic training can be applied to a business context and describes the newly formed Creativity Marketing Centre at ESCP Europe. Exploring the multiple intersections between creativity and marketing represents not only a paradigmatic change for those interested in business and consumer behaviour but also for researchers of creativity who can start envisioning and studying consumption as a creative act. This interview will offer valuable points of reflection for all those interested to know more about this approach."
  ],
  "format": [
    "application/pdf"
  ],
  "identifier": [
    "https://ejop.psychopen.eu/index.php/ejop/article/view/556",
    "10.5964/ejop.v8i4.556"
  ],
  "language": [
    "eng"
  ],
  "publisher": [
    "PsychOpen GOLD / Leibniz Institut for Psychology (ZPID)"
  ],
  "relation": [
    "https://ejop.psychopen.eu/index.php/ejop/article/view/556/556.pdf"
  ],
  "rights": [
    "https://creativecommons.org/licenses/by/3.0"
  ],
  "source": [
    "Europe’s Journal of Psychology; Vol. 8 No. 4 (2012); 519-522",
    "1841-0413"
  ],
  "title": [
    "Creativity and Marketing: Interview With Marie Taillard"
  ],
  "type": [
    "info:eu-repo/semantics/article",
    "info:eu-repo/semantics/publishedVersion"
  ]
}