{
  "creator": [
    "Bryant, Christopher",
    "Hancox, Anna"
  ],
  "date": [
    "2022-07-29"
  ],
  "description": [
    "This paper investigated the possibility of moral licensing in the context of meat reduction. Specifically, we investigated the impact of petition-signing on personal commitment to meat reduction. In two studies, participants were assigned to a treatment condition, in which they had the opportunity to sign a petition to restrict meat in public sector catering, or a control condition, where they did not see the petition. All participants then indicated whether they would personally pledge a meat-free week. We compared personal pledge rates between petition-signers, non-signers, and the control group. In Study 1 (n = 166) we found that petition-signers were significantly more likely than the non-signers to pledge a meat-free week but were not significantly different from the control group. The non-signers, however, were significantly less likely to pledge a meat-free week than the control group. In Study 2 (n = 435) we added measures of meat attachment and environmental attitudes as covariates. We found that, in a model without covariates petition non-signing significantly predicted non-pledging. In a model with covariates, meat attachment significantly predicted pledging likelihood, but petition non-signing remained a significant predictor of pledging. These results show no moral licensing effects. In fact, we observe consistency between petition-signing and pledge-taking, though this is likely attributable to stable underlying attitudes rather than a consistency effect per se. Animal advocates should target advocacy requests towards those who are most likely to have positive underlying attitudes and avoid those who are likely to refuse."
  ],
  "format": [
    "application/pdf",
    "text/html",
    "text/xml"
  ],
  "identifier": [
    "https://phair.psychopen.eu/index.php/phair/article/view/8503",
    "10.5964/phair.8503"
  ],
  "language": [
    "eng"
  ],
  "publisher": [
    "PsychOpen GOLD / Leibniz Institut for Psychology (ZPID)"
  ],
  "relation": [
    "https://phair.psychopen.eu/index.php/phair/article/view/8503/8503.pdf",
    "https://phair.psychopen.eu/index.php/phair/article/view/8503/8503.html",
    "https://phair.psychopen.eu/index.php/phair/article/view/8503/8503.xml"
  ],
  "rights": [
    "Copyright (c) 2022 Christopher Bryant, Anna Hancox",
    "https://creativecommons.org/licenses/by/4.0"
  ],
  "source": [
    "Psychology of Human-Animal Intergroup Relations; Vol. 1 (2022); 1-23",
    "2750-6649",
    "10.5964/phair.v1"
  ],
  "subject": [
    "moral licensing",
    "moral consistency",
    "meat reduction",
    "animal advocacy",
    "social psychology"
  ],
  "title": [
    "Licence to Kill? Investigating the Moral Licensing Effect of Meat Reducing Petitions on Personal Meat Avoidance Pledges"
  ],
  "type": [
    "info:eu-repo/semantics/article",
    "info:eu-repo/semantics/publishedVersion",
    "Peer-reviewed Article"
  ]
}